The imposing pop-up lets visitors travel back in time to the early days of the company.

IWC Schaffhausen Benelux & Scandinavia Brand Director Edwin de Vries said: “Our pop-up store at Amsterdam Airport Schiphol is dedicated to the inspirational story of our founder, whose entrepreneurial spirit and tireless quest for engineering excellence have shaped IWC. “It lets visitors travel back in time to the early days of our company and experience some of our most iconic timepieces in an open and welcoming atmosphere.” About IWC Schaffhausen In 1868, American watchmaker Florentine Ariosto Jones travelled to Schaffhausen, Switzerland, and founded the International Watch Company. His aim was to combine modern American manufacturing methods with skilled Swiss craftsmanship to create the best pocket watches of his time. IWC is committed to sustainable production, supports institutions around the globe in their work with children and younpeople, and maintains partnerships with organisations dedicated to environmental protection.

IWC is owned by luxury goods company Richemont.

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The 139sq m space covers two floors and features a library, a lounge area and a bar where visitors can enjoy a drink, upon invitation. Guests can discover an exclusive selection from IWC’s six product families: Pilot’s Watches, Portugieser, Portofino, Aquatimer, Ingenieur and Da Vinci.