The ambition of the brand is to show the world through child's eyes and duplicate the experience on all its new stores. To achieve this sucess, it is necessary to face the competition by proposing a welcoming and attractive shop, which encourages to enter.
For Lego we are responsible for the project management and turnkey delivery of a total of 24 stores throughout the Netherlands. Some shops have been completely newly built, others have been renovated and/or transformed.